The Platinum Plus Collective, Inc. is a 501(c)(3) nonprofit organization dedicated to empowering underrepresented women aged 55+ to create, start, and grow profitable businesses through education, mentorship, seed funding, and by providing a supportive ecosystem to overcome the barriers faced by women entrepreneurs.
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Similar to the invisibility of women over 50 on-screen, that invisibility can also be seen in entrepreneurship. Black and Brown women aged 55+ face many barriers in entrepreneurship including: lack of access to funding, gender and age bias, fear of failure, and lack of networks and mentors. We have a mission of empowering Black women aged 55+ to become successful entrepreneurs.
This comprehensive training program is designed to equip aspiring entrepreneurs with the knowledge, skills, and tools needed to successfully start and manage their businesses. Participants will learn about the key aspects of entrepreneurship, from developing a business idea to creating a viable business plan, securing funding, and launching their startup. The program will also cover essential topics like marketing, financial management, and legal considerations.
Week 1: Introduction to Entrepreneurship
Week 2: Market Research and Validation
Week 3: Business Planning
Week 4: Legal and Regulatory Considerations
Week 5: Financial Management
Week 6: Marketing and Branding
Week 7: Sales and Customer Acquisition
Week 8: Operations and Logistics
Week 9: Funding Your Business
Week 10: Building a Winning Team
Week 11: Scaling and Growth
Week 12: Launch and Beyond
Guest speakers: Successful entrepreneurs and industry experts. Workshops: Hands-on activities and group projects. Mentorship: Pairing participants with experienced mentors. Networking events: Opportunities to connect with fellow entrepreneurs and potential partners
Foster a strong entrepreneurial mindset and problem-solving abilities. Equip aspiring entrepreneurs with the knowledge and skills needed to launch and manage successful businesses. Provide practical experience through hands-on activities and mentorship.
Participants will be assessed through a combination of quizzes, assignments, and a final business plan presentation. The mentorship component will also include feedback from mentors.
Cohort participants will receive relevant textbooks and course materials. Participants will also attend networking opportunities with previous cohort alumni and industry professionals.
Ivory Brown, affectionately called “Boonie” by friends and family is a wife, mom, grandmother, daughter, and friend to the most amazing people. The Platinum Plus Collective is a result of working with Black women 55+ who have had a successful career in the private and public sector or have been a full time homemaker, raising a family, and now have expressed a desire to start or grow a business to realize lifelong ambitions and passions. However, many of them lack the resources and support needed to fulfill their entrepreneurial aspirations. I believe women in this age group possess valuable qualities like the precious metal platinum: resiliency, flexibility, versatility, adaptability, and the ability to handle stress effectively; therefore The Platinum Plus Collective was created! Three words guide me as we grow – Passion, Purpose, and People! Join us in this journey!
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